Never Fried. Never Baked. Always Delicious. All the flavor. Half the fat. Popped chip snacks. All the flavor, where's the fat? Sour cream, meet your cheddar half. A classic. Hello there. Thanks for checking out our backside. Reading about our delicious chips is good. Tasting them is even better. Popped crispy and full of flavor, it's the snack we've all been craving. Never fried. Never baked. We don't fry it (too greasy). We don't bake it (too cardboard-y). We start with the finest potatoes, add a little heat and pressure, and pop! It's a chip. Then we season it to perfection for a snack so tasty you won't even notice it's got less than half the fat of fried chips. Real Ingredients. No Added Preservatives. No Artificial Flavors. No Synthetic Colors. No Cholesterol. 0 Grams Trans Fat. Gluten Free.